Adrianna Domingos-Lupher is the Founder of MSB New Media, a digital publishing and marketing communications consulting agency focused on helping corporate America understand and interface with military families via digital and social media. She’s also the creator of NextGen MilSpouse, MSB New Media’s online magazine. NextGen is a go-to web resource for millennial military spouses designed to help spouses everywhere find community and navigate military life.
Since 2012, MSB New Media has activated countless military spouse bloggers and influencers for brand and product awareness campaigns on behalf of top consumer and retail brands eager to show their support for the military community. In addition to providing authentic messengers for brands, MSB New Media’s campaigns have provided hundreds of opportunities for military spouses to build careers in social and digital media.
An expert in social media, branding, and communications, Adrianna used these skills to help launch ground-breaking programs for military spouses including the Military Spouse CEO Experience and Homefront Rising. She currently serves on the board of directors for the American Military Partner Association and previously held a seat on the board of directors for In Gear Career for Military Spouses prior to the merger with the United States Chamber Foundation Hiring our Heroes.
Adrianna’s contributions to the military families community caught the notice of the White House, which recognized her as a Military Spouse Entrepreneur Champion of Change in 2014. She was also profiled by Glamour Magazine in its list of “50 Hometown Heroes Who Are Making a Difference,” and named 2015 Armed Forces Insurance MacDill Air Force Base Spouse of the Year by Military Spouse Magazine.